Top 100 MLM companies in USA are the pioneers in multi-level marketing.
If we look at the history of Multi level marketing, as a country the USA has remained the pioneer and prominent candidate of this industry.
More than one-third of internationally operating MLM companies are originated from the USA.
The direct selling market in the U.S. has expanded from $183.41 billion in 2023 to $194.83 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.3%.
If you are looking for the Best MLM Company in the United States, you are in the right place. Here we are going to share the list of the 100 largest direct selling companies in the largest market i.e. the USA.
Did You Know?
Nutrilite (founded in 1934 by Carl Rehnborg) is considered the first-ever MLM company in the USA. It started as a direct-selling company for vitamin supplements, introducing a compensation model where distributors could earn commissions by recruiting others.
Before moving to the largest direct-selling companies list, here is something to know.
Key Benefits of MLM or Direct Selling:
• Low startup costs compared to traditional businesses
• Flexible working hours
• Potential for passive income
• A strong community and mentorship culture
However, MLM also faces criticism due to its heavy reliance on recruitment, and some companies have been accused of operating as pyramid schemes. Regulatory bodies like the FTC (Federal Trade Commission) continue to monitor MLM businesses to ensure compliance with ethical business practices.
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Here is the complete list of the best and top 100 MLM companies in the USA. We have tried to add different attributes in the table, to provide you extra details.
Top 100 MLM Companies in the USA (2025)
| # | Company | Year Founded | Country | Annual Revenue 2024 (in USA) | Products |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | Michigan, USA | $8.9 billion | Health, wellness, beauty, and home care products. |
| 2 | Herbalife Nutrition | 1980 | California, USA | $5.2 billion | Nutrition supplements, weight management, and personal care. |
| 3 | Avon | 1886 | New York, USA | $4.5 billion | Beauty, skincare, and household products |
| 4 | Mary Kay | 1963 | Texas, USA | $3.5 billion | Skincare and cosmetics |
| 5 | Nu Skin Enterprises | 1984 | Utah, USA | $2.7 billion | Anti-aging skincare, haircare, and wellness products. |
| 6 | Forever Living | 1978 | Arizona, USA | $2.5 billion | Aloe vera-based health and beauty products |
| 7 | Primerica | 1977 | Georgia, USA | $2.3 billion | Financial services and insurance |
| 8 | doTERRA | 2008 | Utah, USA | $2.1 billion | Essential oils and wellness products |
| 9 | Melaleuca | 1985 | Idaho, USA | $2 billion | Wellness, home care, and personal care products |
| 10 | Tiens | 1995 | Carolina, USA | $2 billion | Nutritional supplements, personal care, and household products |
| 11 | QNET | 1998 | Carolina, USA | $2 billion | Wellness, personal care, and lifestyle products |
| 12 | Vorwerk (Thermomix) | 1883 | Carolina, USA | $2 billion | hermomix kitchen appliances and cleaning products |
| 13 | Young Living | 1993 | Utah, USA | $1.8 billion | Essential oils and natural wellness products. |
| 14 | Rodan + Fields | 2002 | San Ramon, Canada | $1.5 billion | Skincare products |
| 15 | Market America | 1992 | North Carolina, USA | $1.5 billion | Health, wellness, beauty, and lifestyle products |
| 16 | Stream Energy | 2005 | Texas, USA | $1.5 billion | Energy, wireless, and home services |
| 17 | Keto (Le-Vel) | 2012 | Texas, USA | $1.5 billion | Ketogenic diet supplements and wellness products |
| 18 | Le-Vel | 2012 | Texas, USA | $1.5 billion | Nutritional supplements, including Thrive |
| 19 | R+F (Rodan + Fields) | 2002 | California, USA | $1.5 billion | Skincare and anti-aging products |
| 20 | Take Shape for Life (Optavia) | 2002 | Maryland, USA | $1.5 billion | Weight loss and wellness programs |
| 21 | World Financial Group | 2001 | Georgia, USA | $1.5 billion | Financial services and insurance products |
| 22 | Tupperware | 1946 | Florida, USA | $1.3 billion | Kitchen storage solutions |
| 23 | Monat Global | 2014 | Florida, USA | $1.2 billion | Haircare and skincare products |
| 24 | USANA Health Sciences | 1992 | Utah, USA | $1.2 billion | Nutritional supplements, skincare, and personal care products |
| 25 | Optavia | 2002 | Baltimore, USA | $1 billion | Weight loss and nutrition programs |
| 26 | Omnilife | 1991 | Carolina, USA | $1 billion | Nutritional supplements and energy drinks |
| 27 | Kangen Water (Enagic) | 1974 | Carolina, USA | $1 billion | Alkaline water ionizers and water-related products |
| 28 | Enagic (Kangen Water) | 1974 | Carolina, USA | $1 billion | Alkaline water ionizers |
| 29 | Isagenix | 2002 | Arizona, USA | $900 million | Nutrition and wellness products |
| 30 | Beachbody | 1998 | California, USA | $800 million | Fitness programs and nutrition supplements |
| 31 | Pampered Chef | 1980 | Illinois, USA | $700 million | Kitchen tools and cookware |
| 32 | Scentsy | 2004 | Idaho, USA | $600 million | Scented candles, wax warmers, and home fragrance products |
| 33 | LegalShield | 1972 | Oklahoma, USA | $600 million | Legal and identity theft protection services |
| 34 | Jeunesse Global | 2009 | Florida, USA | $600 million | Anti-aging skincare, nutritional supplements, and wellness products. |
| 35 | ACN Inc. | 1993 | Carolina, USA | $600 million | Telecommunications, energy, and essential services |
| 36 | Luminesce (Jeunesse Global) | 2009 | Florida, USA | $600 million | Anti-aging skincare and wellness products |
| 37 | World Ventures | 2005 | Texas, USA | $600 million | Travel and lifestyle membership programs |
| 38 | Norwex | 1994 | Texas, USA | $600 million | Eco-friendly cleaning and personal care products |
| 39 | Shaklee | 1956 | California, USA | $600 million | Nutritional supplements and eco-friendly household products |
| 40 | Sunrider | 1982 | California, USA | $600 million | Herbal supplements and personal care products |
| 41 | ACN | 1993 | Carolina, USA | $600 million | Telecommunications, energy, and essential services |
| 42 | Arbonne | 1980 | California, USA | $500 million | Skincare, cosmetics, and nutrition products. |
| 43 | Nature’s Sunshine | 1972 | Utah, USA | $500 million | Herbal supplements, vitamins, and personal care products |
| 44 | It Works! | 2001 | Palmetto, USA | $400 million | Health and wellness products |
| 45 | Plexus Worldwide | 2006 | Arizona, USA | $400 million | Health and wellness supplements, weight management, and skincare products |
| 46 | Younique | 2012 | Utah, USA | $400 million | Cosmetics, skincare, and beauty products |
| 47 | Team National | 1995 | Florida, USA | $400 million | Membership-based discount programs for travel, shopping, and services |
| 48 | Kyani | 2005 | Idaho, USA | $400 million | Health and wellness supplements derived from wild Alaskan blueberries |
| 49 | 4Life Research | 1998 | Utah, USA | $400 million | Immune system support supplements and wellness products. |
| 50 | Vector Marketing (CUTCO) | 1981 | New York, USA | $400 million | Cutlery and kitchen products |
| 51 | Le-Vel sells | 2012 | Texas, USA | $400 million | health and wellness products |
| 52 | PHP Agency | 2009 | Texas, USA | $300 million | Financial services |
| 53 | Neora | 2011 | Texas, USA | $300 million | Anti-aging skincare, haircare, and wellness products |
| 54 | LifeVantage | 2003 | Utah, USA | $300 million | Nutritional supplements and skincare products focused on wellness and anti-aging. |
| 55 | Xyngular | 2009 | Utah, USA | $300 million | Weight management and wellness supplements |
| 56 | Nikken | 1975 | California, USA | $300 million | Wellness products, including magnetic mattresses, air purifiers, and nutritional supplements |
| 57 | Visalus | 2005 | Michigan, USA | $300 million | Weight management and nutritional supplements |
| 58 | Nerium International (Neora) | 2011 | Texas, USA | $300 million | Anti-aging skincare and wellness products |
| 59 | SeneGence | 1999 | California, USA | $300 million | Cosmetics, including LipSense |
| 60 | Advocare | 1993 | Texas, USA | $300 million | Nutritional supplements and weight management products |
| 61 | Body by Vi (Visalus) | 2005 | Michigan, USA | $300 million | Weight management and nutritional supplements |
| 62 | Zinzino | 2005 | Florida, USA | $250 million | Nutritional supplements, skincare, and balance oils |
| 63 | Modere | 1989 | Utah, USA | $200 million | Clean-living products, including personal care, household, and nutritional supplements |
| 64 | Organo Gold | 2008 | Vancouver, Canada | $200 million | Gourmet coffee, tea, and wellness products infused with Ganoderma |
| 65 | New U Life | 2017 | California, USA | $200 million | Health and wellness products, including HGH supplements |
| 66 | Zurvita | 2008 | Texas, USA | $200 million | Nutritional supplements and wellness products |
| 67 | Seacret | 2005 | Florida, USA | $200 million | Skincare and haircare products using Dead Sea minerals |
| 68 | Modere | 1989 | Utah, USA | $200 million | Clean-living products, including personal care and supplements |
| 69 | Thirty-One Gifts | 2003 | Ohio, USA | $200 million | Bags, accessories, and home organization products |
| 70 | Partylite | 1991 | Massachusetts, USA | $200 million | Candles and home fragrance products |
| 71 | Pure Romance | 1993 | Ohio, USA | $200 million | Intimate wellness and relationship enhancement products |
| 72 | Body by Vi (Visalus) | 2005 | Michigan, USA | $200 million | Weight management and nutritional supplements |
| 73 | Stella & Dot | 2003 | California, USA | $200 million | Jewelry and accessories |
| 74 | Touchstone Crystal | 2003 | Texas, USA | $200 million | Swarovski crystal jewelry |
| 75 | TriVita | 1999 | Arizona, USA | $200 million | Nutritional supplements and wellness products |
| 76 | Usborne Books & More | 1981 | Oklahoma, USA | $200 million | Children’s books and educational materials |
| 77 | Watkins | 1868 | Minnesota, USA | $200 million | Natural personal care, home care, and spices |
| 78 | Zurvita | 2008 | Texas, USA | $200 million | Nutritional supplements and wellness products |
| 79 | Xango | 2002 | Utah, USA | $200 million | Mangosteen-based nutritional supplements |
| 80 | Mannatech | 1993 | Texas, USA | $150 million | Nutritional supplements and skincare products |
| 81 | Vemma Nutrition | 2004 | Arizona, USA | $100 million | Liquid nutritional supplements and energy drinks |
| 82 | IDLife | 2014 | Texas, USA | $100 million | Personalized nutritional supplements and wellness products |
| 83 | Univera | 2002 | Colorado, USA | $100 million | Nutritional supplements and skincare products |
| 84 | Jamberry | 2010 | Utah, USA | $100 million | Nail wraps, skincare, and beauty products |
| 85 | Agel Enterprises | 2005 | Utah, USA | $100 million | Gel-based nutritional supplements and wellness products |
| 86 | Reliv International | 1988 | Missouri, USA | $100 million | Nutritional supplements and wellness products |
| 87 | HempWorx | 2014 | Nevada, USA | $100 million | CBD-based health and wellness products |
| 88 | Solavei | 2012 | Washington, USA | $100 million | Mobile phone services and plans. |
| 89 | Zija International | 2005 | Utah, USA | $100 million | Moringa-based nutritional supplements |
| 90 | 5LINX | 2001 | New York, USA | $100 million | Telecommunications, energy, and health products |
| 91 | Agel Enterprises | 2005 | Utah, USA | $100 million | Nutritional supplements and weight management products |
| 92 | Tropical Health | 2005 | Florida, USA | $20 million | Health and wellness supplements |
| 93 | Vestige Marketing | 2004 | Texas, USA | $20 million | Health and wellness supplements |
| 94 | Success University | 2006 | California, USA | $20 million | Personal development and training programs |
| 95 | The Longaberger Company | 1973 | Ohio, USA | $20 million | Handcrafted baskets and home decor |
| 96 | Trades of Hope | 2010 | Florida, USA | $20 million | Fair-trade jewelry, accessories, and home decor. |
| 97 | Vipon | 2014 | New York, USA | $20 million | Discount deals and coupons |
| 98 | Yor Health | 2008 | New York, USA | $20 million | Nutritional supplements and skincare products |
| 99 | Aviance | 1995 | New York, USA | $20 million | Skincare and beauty products |
| 100 | Bod-E | 2014 | Texas, USA | $20 million | Weight management and nutritional supplements |
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Top 10 MLM Companies Overview
Now, let us know about the 10 biggest MLM companies in USA.
1. Amway
Founded: 1959
Industry: Health, Wellness, Beauty, and Home Care
Revenue Growth (2024): $8.9 billion
Website: www.amway.com
Founder: Rich DeVos and Jay Van Andel
Achievement:
- Largest MLM company in the world by revenue.
- Operates in over 100 countries.
- Known for its Nutrilite supplements and Artistry skincare line.
Research: Amway’s growth is driven by its diverse product portfolio, strong brand reputation, and global reach. Its focus on health and wellness aligns with current consumer trends.
2. Herbalife Nutrition
Founded: 1980
Industry: Nutrition and Weight Management
Revenue Growth 2024: Estimated 4-6% growth (over $5 billion annually)
Website: www.herbalife.com
Founder: Mark Hughes
Achievement: A leader in the nutrition and wellness industry, with a strong presence in over 90 countries.
Research: Herbalife’s growth is fueled by increasing health consciousness, personalized nutrition products, and a robust distributor network.
3. Nu Skin Enterprises
Founded: 1984
Industry: Beauty and Wellness
Revenue Growth 2024: Estimated 2-4% growth (over $2.5 billion annually)
Website: www.nuskin.com
Founder: Blake Roney, Sandie Tillotson, and Steve Lund
Achievement: Known for its anti-aging products and innovative skincare solutions.
Research: Nu Skin’s growth is driven by its focus on anti-aging products, technological innovation, and expanding global markets
4. Mary Kay
Founded: 1963
Industry: Beauty and Skincare
Revenue Growth 2024: Estimated 3-5% growth (over $3 billion annually)
Website: www.marykay.com
Founder: Mary Kay Ash
Achievement: One of the most recognized beauty brands globally, empowering women entrepreneurs.
Research: Mary Kay’s growth is attributed to its strong brand loyalty, focus on women empowerment, and high-quality skincare products.
5. doTERRA
Founded: 2008
Industry: Essential Oils and Wellness
Revenue Growth 2024: Estimated 7-10% growth (over $2 billion annually)
Website: www.doterra.com
Founder: David Stirling, Emily Wright, and Gregory Cook
Achievement: Leader in the essential oils market with a focus on purity and sustainability.
Research: doTERRA’s growth is driven by the rising demand for natural wellness products and its commitment to ethical sourcing.
6. Avon
Founded: 1886
Industry: Beauty and Personal Care
Revenue Growth 2024: Estimated 2-3% growth (over $1.5 billion annually)
Website: www.avon.com
Founder: David H. McConnell
Achievement: One of the oldest and most iconic MLM companies, known for empowering women.
Research: Avon’s growth is supported by its strong brand heritage, digital transformation, and focus on affordable beauty products.
7.Monat Global
Founded: 2014
Industry: Haircare and Skincare
Revenue Growth 2024: Estimated 10-15% growth (over $1 billion annually)
Website: www.monatglobal.com
Founder: Ray Urdaneta and Luis Urdaneta
Achievement: Rapidly growing company with a focus on premium haircare products.
Research: Monat’s growth is fueled by its innovative, plant-based products and aggressive social media marketing strategies.
8. Plexus Worldwide
Founded: 2006
Industry: Health and Wellness
Revenue Growth 2024: Estimated 5-7% growth (over $500 million annually)
Website: www.plexusworldwide.com
Founder: Tarl Robinson
Achievement: Known for its gut health and weight management products.
Research: Plexus’s growth is driven by its focus on gut health, a trending wellness niche, and a loyal customer base.
9. Young Living Essential Oils
Founded: 1993
Industry: Essential Oils and Wellness
Revenue Growth 2024: Estimated 6-8% growth (over $1.5 billion annually)
Website: www.youngliving.com
Founder: Gary Young and Mary Young
Achievement: Pioneer in the essential oils industry with a focus on purity and sustainability.
Research: Young Living’s growth is attributed to its Seed-to-Seal quality commitment and the increasing popularity of aromatherapy.
10. Rodan + Fields
Founded: 2002
Industry: Skincare
Revenue Growth 2024: Estimated 3-5% growth (over $1 billion annually)
Website: www.rodanandfields.com
Founder: Dr. Katie Rodan and Dr. Kathy Fields
Achievement: Known for its dermatologist-developed skincare solutions.
Research: Rodan + Fields’ growth is driven by its science-backed products and strong direct-selling model.
From Health to Finance: The Leading MLM Industries of 2025
The Multi-Level Marketing (MLM) industry encompasses a variety of sectors, each offering unique products and services. Here’s a brief overview of the leading industries:
1. Health and Wellness:
The health and wellness sector is booming, driven by increased awareness of healthy living. The global market is projected to reach $6 trillion by 2025, with rising demand for nutritional supplements and weight management products. Consumers are prioritizing holistic health approaches, which is fueling this growth.
2. Beauty and Personal Care:
MLM companies in skincare, cosmetics, and grooming products are thriving due to sustained consumer interest in self-care. The beauty industry is set to exceed $800 billion by 2025, with a focus on clean and organic products. Younger generations are pushing trends toward personalized and transparent beauty solutions.
3. Home and Living:
The home and living market is expanding as consumers focus on home improvement and sustainability. Research shows the home improvement market will reach $1.1 trillion by 2027, with eco-friendly and high-quality products gaining popularity, especially post-pandemic.
4. Financial Services:
MLM firms offering financial products like insurance and investment opportunities are growing, as more people seek financial planning and security. The global financial services market is expected to reach $26 trillion by 2025, with consumers seeking expert guidance on saving and investing.
5. Essential Oils and Natural Products:
The demand for essential oils and natural wellness products is rising, with the global market projected to grow at 8.5% CAGR through 2027. Consumers increasingly prefer natural remedies for health and stress management, boosting MLM sales in this sector.
Key Factors to Consider When Choosing an MLM Company
Joining a multi-level marketing (MLM) company can be a great opportunity, but success depends on choosing the right one. With numerous options available, it’s essential to evaluate certain factors to ensure you’re aligning with a reputable and sustainable company. Here’s what to look for.
- Reputation and Credibility:
Before joining an MLM company, research its track record. Look for companies with a strong market presence, positive reviews, and ethical business practices. Check online forums, social media, and the Better Business Bureau (BBB) for feedback from current and former members. A legitimate MLM company should be transparent about its history, leadership, and success stories.
- Product Quality and Demand:
The foundation of any successful MLM company is its product. High-quality, in-demand products increase your chances of success. Ask yourself: Would you buy the product even if there were no business opportunity attached? Companies with innovative, well-researched, and unique products tend to perform better in the long run.
- Fair and Transparent Compensation Plan:
A clear and ethical compensation plan is crucial. Examine how distributors earn commissions—whether through direct sales, team bonuses, or recruitment incentives. A good MLM plan should reward sales performance more than recruitment. Beware of pyramid schemes that focus solely on recruiting new members without offering real product value.
- Training and Support System:
A strong MLM company provides comprehensive training, mentorship, and support. Look for companies that offer onboarding programs, regular webinars, marketing tools, and community support. Continuous learning can help you grow your business effectively and overcome challenges.
- Long-Term Sustainability and Stability:
A company’s longevity and financial health are key indicators of its reliability. Check how long the company has been in business, its revenue growth, and market expansion. A well-established MLM with a solid financial background is more likely to provide long-term income potential than a newly launched or unstable company.
Choosing the right MLM company requires careful evaluation. By focusing on reputation, product quality, a fair compensation plan, strong support systems, and long-term sustainability, you can make an informed decision and increase your chances of success in the MLM industry. Always do thorough research before committing to any opportunity!
Conclusion:
The MLM industry remains one of the most accessible business models in the USA, attracting millions of entrepreneurs looking for flexible earning opportunities. Companies continue to innovate with digital tools, social media marketing, and new compensation structures to keep MLM relevant in the modern era.
However, potential distributors should carefully research companies before joining, as not all MLMs are created equal. A strong product, ethical compensation plan, and long-term sustainability are crucial for success.
As the industry continues to evolve, which MLM companies do you think will rise in the ranks? Let us know your thoughts!
Is VentaForce the Right MLM Software for You?
If you want a secure, scalable, and feature-rich MLM platform, VentaForce is an excellent choice. Whether you’re a startup or an enterprise, its customization, automation, and powerful integrations make it one of the best MLM software solutions in 2025.
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